INDIA: eBay Introduces a Whopper of a Sales Plan

ADRIAN NARAYAN WRITES – The world’s second largest burger joint is utilizing eBay in one of the most interesting ways. Burger King has laid out a plan to get Indians to pre-order its sandwiches online. Burger King aims to sell online vouchers to help promote this new idea.  Consumers can purchase a burger for the promotional price of 128 rupees (equivalent to $2.08USD) through eBay. A potentially innovative idea, this marketing technique was officially launched on November 9. In terms of the volume of sales, the fast food chain has received over 1,200 eBay online orders for Whoppers since it’s launching date. Additionally,...

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