Amidst raging pop stars and celebrity gossip queens, Armed Forces Chief Lieutenant General Jessie Dellosa jumped on the Twitter bandwagon after encouragement from his children. His account @CSAFP gained over 60 followers within hours. Dellosa’s first tweet reads, “This is the official twitter account of the Chief of Staff, AFP. Thank you to the first followers.” Dellosa decided to create an account to reach out to soldiers and allow access to his campaign in an effort to create a more “people-oriented” military.Wow— 60 followers! A regular Tweet avalanche……
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The communication feature of technology is one of the most useful components of the digital revolution. By using this in a positive way as General Dellosa is trying to do, we can share ideas from all levels of an organization. Some of the most imaginative and useful ideas do not come from the top, they originate from hard-working wage earners who should be given credit for their contributions.