ABEER ABUNAYYAN WRITES FROM SAUDI ARABIA – Operating in an increasingly competitive industry, Netflix has been pursuing an aggressive growth strategy intended to increase and diversify its programming whilst gaining access to new, high-potential markets. Having consolidated its position in the United States, the company has spent the past few…
Tag: abeer abunayyan
SAUDI ARABIA: WINNING TICKET FOR FILM INDUSTRY
ABEER ABUNAYYAN WRITES — In 2018, Prince Mohammed bin Salman lifted the ban on theaters that had been in place for 35 years. The ban had originally been in place due to social pressure from conservative Islamists to limit public entertainment, particularly theaters that had mixing between men and women. However,…