JAPAN: A Grateful Prime Minister Takes Out Some Ads

            Following the pair of natural disasters and resulting nuclear disaster that ravaged Japan last year, the nation is still making efforts to rebuild the affected areas. On March 9th, Yoshihiko Noda, the Prime Minister of Japan, appeared in an ad on the Washington Post’s online edition, vowing to continue Japan’s recovery. This was the first in a series of advertisements focusing on the anniversary of the March 11th disasters.
            According to the Mainichi Daily News, Japan’s third leading daily, the Prime Minister was quoted as stating: “[The government’s] goal is not simply to reconstruct the Japan that existed before March 11, 2011, but to build a new Japan.” Noda also “expressed [Japan’s] desire” to assist other nations in “energy conservation and disaster preparedness,” using the lessons Japan had learned.  
            Further, Noda assured the world that Japan would not forget the aid several countries provided following the disasters. The Japanese Foreign Ministry has since begun to run a series of ad campaigns in international media outlets, expressing the nation’s gratefulness for said aid. One example of these ads was the one commissioned by the Japanese Embassy in France. Published in Le Monde, a French Daily, the ad noted how charity events to raise aid money are still occurring.            
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Mainichi Daily News #1

Mainichi Daily news #2 

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