On the other hand, the new media of China including major online news outlets, video streaming services, blogs, Microblogs, and even video pirating websites have extensively covered the election. Chinese students and netizens showed great enthusiasm for the election. Technology plays a definitive role in the coverage, but the younger audience of new media in China is the deciding factor here.
Progressive Chinese news readers cannot find true democracy at home, but modern technology helps them understand the election process in the U.S. The Chinese do have their general-election-type-of-event: The 18th CPC National Congress determines the future leader of China (some would suggest the leader was handpicked years ahead). However, the event is staged and choreographed by the top and does not draw nearly as much attention among the netizens as the U.S. presidential election.
Sadly, unlike iPhone 5, democracy and general election are still not being imported to China.