HRIPSIME MARTIROSYAN WRITES – Over the last few years, Datuk Jimmy Choo Yeang Keat OBE has continued to design high quality shoes for women across the world. Choo’s designs always have celebrities drooling for products that scream class, elegance, and opulence.

Through his company, Jimmy Choo Ltd., he has created the most iconic and classy accessories brand. With Jimmy Choo at the center of creative innovations within the company, the production ethos focuses on a range of high-end products, including sunglasses and handbags, alongside beautiful women’s shoes worn by the “who’s who” in the fashion industry.

Despite currently living in London, Choo has been involved in various projects aimed at setting up a large shoemaking institute back home in Malaysia. Jimmy has continued to use social media platforms such as Twitter and Facebook to market his products. With thousands of followers and online friends, Choo has applied the use of social media marketing to maintain unrivalled popularity in the UK fashion industry. Some of the celebrities who wear Jimmy Choo’s designs include Jennifer Lopez, Sarah Jessica Parker and Reese Witherspoon. The shoes designed by Choo have also been worn by countless red-carpet models.

Through exceptional shoe designs, Choo has gained prominence and still continues to create more products to meet changing clients’ needs. The entrepreneur has also mastered the use of social media to achieve the best market share. Put on a pair of Choos, and you begin to feel like a celebrity yourself.


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