JARED SIVILA WRITES — After such a long break from large crowds, the record label 88rising and its many talented artists took to the Rose Bowl Stadium in Pasadena, CA from November 6-7 for the annual Head in the Clouds festival. Having had to move online last year by streaming…
Full Article LOS ANGELES: “HEAD IN THE CLOUDS” FESTIVAL FELT LIKE HEAVEN ON EARTH
JOSEPH LITTAUA WRITES — Asians have always held a somewhat contentious place in American pop culture, with caricatures of Asians in movies and TV shows (i.e. the Asian comedy sidekick, or exotic Asian vixen) and minimal Asian representations on the music scene at large. Except for considerable Asian Youtube stars…
Full Article HIP HOP POPS: 88RISING BREAKS THROUGH FOR ASIAN AMERICANS
YI NING WONG WRITES – Digital content producer, 88rising, gained global recognition when the British multinational advertising agency, Wire and Plastic Products, decided to make a major investment in the company. WPP’s strategic investment in 88rising contributes to WPP’s goal to grow digital content companies within Asian millennial markets. 88rising…
Full Article LONDON: WPP GOES ALL HIPPITY-HOPPITY OVER ASIA’S MILLENNIALS