KELCEY LORENZO WRITES – In the past year, livestreaming has become a hot trend in pop culture. The ability for fans to watch their favorite singers and bands talk and answer questions in realtime is obviously appealing. But while it can create positive interactions between artists and fans, it can…
KELCEY LORENZO WRITES – There doesn’t seem to be a lot of options when it comes to making a music video teaser. Single-takes have been done. Multi-parts are a thing of the past. So what can K-Pop groups do to rope in a wider audience for their tracks? Seven-member boy…
KELCEY LORENZO WRITES – Korean entertainment companies are always looking for the newest and freshest way to market and promote their idol-singers through means other than just the group’s music. Idols can be seen guest starring on variety and radio shows, endorsing products and companies, and modeling in magazine pictorials.…
KELCEY LORENZO WRITES – On December 4, the 2014 Mnet Asian Music Awards (MAMA) were broadcast live from Hong Kong. Known as one of the biggest annual award shows of the year, the 2014 MAMA rewards groups and solo artists who have made exceptional contributions to the Korean Pop music…
KELCEY LORENZO WRITES – K-Pop boy band Infinite became the first Korean music group to chart No. 1 on Billboard’s Twitter Emerging Artists chart for the week of Sept. 20, 2014 with their song “Last Romeo,” the promotional track off of their second full album entitled Season 2. According to the…
